MY ‘FASHION’PROJECTS
LOVE LANGUAGE
A Special Project for Qixi Festival (Chinese Valentine’s Day), trying to explore the interwined and dual nature of ‘love’ and ‘pain’. This is a story about sensory experience.Given the priviledge of being the editor-in-chief of this independent project, I oversaw its conception, execution, and publication.
From crafting the initial visual concept, coordinating with photographers, and securing locations, to designing the shoot plan and authoring the final narrative for social media release, I led every step of the creative process as Art Director and Producer. This project stands as a deeply personal exploration of human emotion, blending artistry and storytelling to capture the essence of love's complexity.
Mingle cover X Model Qin Lei
Mingle Cover for August Issue, featuring renowned model Qin Lei, who’s Prada’s global campaign face and a favorite of brands like Balenciaga.
As a fashion editorial intern, I played an integral role in the production process, managing the rundown, curating visual references, and contributing to the development of the shooting plan.
Collaborating with a talented team, I helped shape a visual narrative that highlights Qin Lei’s individuality and bold self-expression, blending creativity and precision to bring this cover story to life.